Gender imbalance in the workforce emerged as one of the main
issues in today’s workplace. We still see very few women in leadership teams,
and wages inequality between men and women is still a reality in multiple organizations.
Despite they represent roughly 50% of the total workforce in S&P 500
companies, only 5% of CEOs are women.
Still too low.
Many companies have recognized that this is not a myth but a
real issue that needs to be addressed and it’s a good novelty to see the
proliferation of initiatives like equal pay certificates and an overall
flexibility to accommodate different employees needs.
Another positive sign emerges from the research from Pew
Research Center survey,
where we learn that “today’s young women are starting their careers better
educated than their male counterparts”, as well as that, compared to previous generation,
there is an overall improvement and higher trust in the future.
What about startups? For companies that endorse innovation,
progress and the aim of creating a better world in their DNA, we would not
expect to see any bad old-time heritage, right?
While majority of the tech ecosystem agrees that diversity is vital for quality and innovation, it remains a male dominated environment, with only 6% of female CEOs and a mere 1% when it comes to CTOs.
One reason behind this low incidence comes from the difficult
of raising funds. As brutal as it is: for women founders it is harder to secure
VC support and to raise the money they need to scale their business. Translating
this sentence in one number, makes it 2%. Indeed only 2% of the companies
having raised funds last year in Europe, are run by women.
Looking at the largest VC deals in 2018, the discrepancy between
rounds for female run and male run startups are immediately clear directly from
the currency measure: Bn$ for men and M$ for women.
Acknowledging the problem is a first step to head to a
solution and – like we have seen for corporations – also in the startup world, many
initiatives are taking places from dedicated accelerators, vc funds and
Best than anything else, however, is the quality of some of
the startups led by female founders. Here is our top 10:
Zume Pizza: Zume has established a formula for
partnering people with technology that creates a more thoughtful and efficient
way to source, make, bake, and deliver pizza.
world’s largest private communications platform for neighborhoods. On Nextdoor,
neighbors create private online communities that help build stronger and safer
places to call home.
Reclip.It: personalized shopping list app that helps
people save money by matching list items with digital coupons and weekly ads
from top retail stores.
company selling clothing for all bodies, regardless of where they fall on the
size or gender spectrum.
The Riveter: a national membership network offering
content, community and coworking spaces, all designed with a focus on women in
Beautycounter: a cosmetic
brand selling highly effective skin care, body and hair products, and cosmetics
that are safe for consumers
Blendoor: leveraging on
technology to combat bias in hiring, it provides a mobile job matching app that hides candidate
name and photo to circumvent unconscious bias & facilitate diversity
Gixo: it offers
highly motivational, professional coaches teaching live classes to people of
all fitness levels in all locations, making exercise more accessible in
people’s busy lives.
Mamava: it uses
technology to serve the needs of the twenty-first century mama on the go,
revolutionizing the breastfeeding experience for traveling and working mamas to
make it more optimistic, realistic, and accessible.
Motivo: the largest platform for therapist
telesupervision connecting pre-licensed therapists with clinical supervisors
through secure video conference.